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Marketing and storytelling services are like building a house: the strategy forms the foundation, the narrative acts as the blueprint, and each marketing tactic is a key structural element. The final touch – targeted campaigns and engaging stories – adds the curb appeal that makes the house inviting and memorable.
Just like constructing a house requires collaboration between the builder and the homeowner, our relationship with our clients is built on communication, trust, and mutual understanding. As the walls go up and the rooms take shape, we work closely with our clients to ensure every detail reflects your vision, fostering a sense of comfort and reliability. Over time, as the house becomes a home, our ongoing support and dedication strengthen this bond, creating a partnership where clients feel confident that their marketing needs are in expert hands. Like a trusted home, our services are designed to grow with our clients, adapting to their needs and ensuring long-term satisfaction.
We prioritize understanding your needs and goals by actively listening to your vision and challenges. We ensure open and effective communication, keeping you informed and valuing your feedback at every stage.
We leverage our expertise to create innovative and effective marketing solutions tailored to your unique challenges. We uphold the highest ethical standards, consistently doing what is right and maintaining trust with our clients and partners.
We build and maintain strong, lasting relationships with our clients and partners, fostering trust and collaboration. We believe in the power of teamwork, working closely with you and your team to achieve common goals and create exceptional solutions.
Founder & President
Terry Bierwirth is the Founder and President of Second Story Marketing Group, a specialized marketing and consulting firm based in Eugene, Oregon. With over 30 years of experience in marketing, Terry has established herself as a unified branding expert and a strategic storyteller, focusing particularly on the skilled trades and manufacturing sectors.
Terry’s passion for storytelling began in her childhood, leading her to pursue a degree in Journalism. This foundation in communication allowed her to transition from traditional journalism to advertising, where she has successfully helped numerous businesses and nonprofits convey their messages through various media, including digital platforms.
In 2019, she founded Second Story Marketing Group, which aims to assist clients in driving growth, recruiting talent, and effectively communicating their brand narratives. The firm’s approach emphasizes visual storytelling and integrated marketing strategies tailored to the unique needs of small and medium-sized companies in the construction and manufacturing industries. Under her leadership, the agency has developed a reputation for transforming how these sectors attract and retain talent by showcasing the rewarding nature of skilled trades careers.
In addition to her work at Second Story, Terry also founded “My Work My Future,” an educational initiative designed to promote career opportunities in the skilled trades and connect potential workers with industry leaders.
Terry’s innovative approach and dedication to storytelling continue to make a significant impact in the marketing landscape, particularly within the blue-collar workforce.
Operations Manager
David Bierwirth is the Operations Manager at Second Story Marketing Group, where he plays a pivotal role in overseeing operations and assisting with business development. His extensive experience spans both large corporations and small business ownership, providing him with a comprehensive understanding of business dynamics and the importance of the bottom line.
At Second Story Marketing Group, David is dedicated to enhancing recruitment and retention efforts in the construction, trades, and manufacturing sectors. He is particularly focused on leveraging social media to forge connections, form partnerships, and network with tradesmen and women across the country. This strategic approach not only helps in building relationships within the industry but also in promoting the mission of “My Work My Future,” an educational platform aimed at celebrating and connecting individuals with career opportunities in skilled trades.
David’s expertise in social media management allows him to effectively communicate and engage with potential talent, showcasing the value and opportunities available in the trades. His work is integral to reshaping the narrative around skilled professions, portraying them as viable and rewarding career paths.
At Second Story Marketing Group, we have developed partnerships with some of the best and brightest talent in the marketing industry. They bring their expertise, creativity, and passion to each project, ensuring that we deliver exceptional results every time. Our network of professionals allows us to tailor the perfect team for every client’s unique needs, driving success through innovation and excellence.