We create marketing strategies tailored for the trades. Our goal is to help you attract new employees and apprentices, and keep your current team engaged.
“Our new brand is clean, modern and appeals to a younger audience. It is what sets us apart from the other trades and has made a difference in how we are perceived.”
SMJATCSD | Training Director
“With Second Story as our partner, we were able to recruit the most students we’ve ever had in a statewide pre-apprenticeship offering!”
Oregon Tradeswomen | Communications & Marketing Director
“Through creative storytelling, our social media offers a glimpse into the sheet metal apprenticeship, sparking curiosity and helping individuals envision themselves in the trade.”
SMI | Training Coordinator
“Our new website for the Sheet Metal JATC San Diego showcases the unique appeal of our training program. Its bold design and clear messaging highlight our mission and opportunities, attracting apprentices and increasing the visibility of the sheet metal trade.”
SMACNA San Diego | Executive Vice President
“Working with Terry and Second Story was easy. It was apparent that Terry understood our industry’s needs and the best way to reach out to the appropriate applicants.”
WWSMJATC | Executive Administrator