Strengthening Recruitment with Visual Storytelling.

We create marketing strategies tailored for the trades. Our goal is to help you attract new employees and apprentices, and keep your current team engaged.

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Terry Bierwirth of Second Story Marketing Group

You've got a great story. We can help you tell it.

Great marketing can boost your recruitment and retention by telling your company’s story. In construction and manufacturing, the drive to complete projects often overshadows the importance of telling the story behind them. That’s where Second Story comes in. We see your industry from the outside and recognize the unique stories and values your company holds dear. Our expertise is in uncovering these stories and helping you share them effectively. This strategy helps set you apart from other industries competing for talent.
Our Services

What we do.

Branding & Creative

Branding is crucial for any business, especially in competitive industries, to grow awareness and value. It forms the foundation of your identity and sets the tone for how you’re perceived. A strong foundation is vital for attracting new talent to your company or industry.

Digital Marketing

Digital marketing services help you reach a larger audience, engage with stakeholders, and measure campaign effectiveness. They are crucial for building brand awareness, driving traffic, generating leads, and attracting employees.

Media & Storytelling

Our media and storytelling services create and distribute content to convey your company’s message effectively. Using various forms of media, we expand your audience reach and strengthen your communication strategy. These services share stories that resonate with your audience.

Web Development

Our web development services focus on creating and maintaining modern, user-friendly websites. A website is essential for educating prospective talent about your company and attracting top candidates. It also provides current employees with access to resources and updates, enhancing engagement and retention.

“Our new brand is clean, modern and appeals to a younger audience. It is what sets us apart from the other trades and has made a difference in how we are perceived.”

Lorenzo Miles

SMJATCSD | Training Director

“With Second Story as our partner, we were able to recruit the most students we’ve ever had in a statewide pre-apprenticeship offering!”

Mary Ann Naylor

Oregon Tradeswomen | Communications & Marketing Director

“Through creative storytelling, our social media offers a glimpse into the sheet metal apprenticeship, sparking curiosity and helping individuals envision themselves in the trade.”

Ben Wood

SMI | Training Coordinator

“Our new website for the Sheet Metal JATC San Diego showcases the unique appeal of our training program. Its bold design and clear messaging highlight our mission and opportunities, attracting apprentices and increasing the visibility of the sheet metal trade.”

Tavia Brunner

SMACNA San Diego | Executive Vice President

“Working with Terry and Second Story was easy. It was apparent that Terry understood our industry’s needs and the best way to reach out to the appropriate applicants.”

Jeff Reinhardt

WWSMJATC | Executive Administrator

What our clients have to say.

Are you ready to boost your recruitment?​

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